Blocknet Q3 Marketing Plan

The Blocknet Mission

We are building the foundation that will empower our brand and community to reach every other crypto project. As Facebook, Google, Microsoft, Twitter, and other try to stifle and control the message of crypto by limiting ads, we want to enable our community to stand on its own. Just as the Blocknet protocol is a hub for blockchain technologies through interoperability, the Blocknet brand is a hub that connects all projects and communities. Just as Block DX is a free market exchange of value, the Blocknet brand represents a free-flowing exchange of ideas and participation. We want to do this by creating cross-community tools and original content.

LONG TERM FOCUS

Our focus is to create a foundation that speaks to this audience. When the next bull run comes, it’s going to be powered by this demographic. The majority of new users that will be coming into the space will not have deep understanding of the tech, but have an a basic understanding of what blockchains are trying to do. We want to reach these kind of people with the message of Blocknet and provide tools that empower them to learn/explore more.

WEBSITE DEVELOPMENT

COIN PORTALS

Features include:

  • Coin overview and information
  • News Feed — A feed of news and important announcements.
  • Social Media Feeds — Aggregates social media into a customizable feed to showcase their activity across
  • Twitter
  • Reddit
  • Medium
  • Steemit
  • Facebook
  • Instagram
  • Community Tools
  • Forum
  • Bounty tools for crowdsourcing articles, tweets, news mentions, memes, etc

PROJECT PORTALS

USER PROFILES

This is a very ambitious project and the development may extend into Q4.

Key Performance Indicators (KPIs)

  • +20% growth compared to comparable projects
  • New Forum launch with Discord notification integration
  • Launch Coin Portals with active social media feeds
  • User Profiles with aggregated news feed
  • Add 2 languages to our website
  • New Press Info page
  • Publish articles directly on blocknet.co

CONTENT CREATION

ARTICLES

KPIs

  • 3 cross-project articles
  • +20% Medium growth
  • +15% email subscribers

VIDEO PRODUCTION

Example topics:

  • What is the Blocknet?
  • What is an atomic-swap?
  • How is Block DX different from other exchanges and services?

KPIs

  • 2 Youtube videos

MEDIA LIBRARY

  • Announcements
  • Promotional material
  • Quotes
  • Market News
  • Feature lists
  • Comparison charts
  • Events
  • Block DX facts
  • Block DX application submitted
  • Block DX listings

KPIs

  • 8 templates ready for social media use

BLOCK DX

KPIs

  • 1 feature highlight video
  • Block DX promotional graphics and templates

SOCIAL MEDIA TEAMS

KPIs

  • Increase followers by 20% across all social platforms (Twitter, Facebook, Steemit, Reddit, Medium, Discord, Telegram, etc)
  • Add 2 languages to our social media outreach

MARKETING ORGANIZATIONAL FRAMEWORK

KPIs

  • Add 2 contributor writers
  • Add 2 contributor translators
  • Add 1 contributor designer

VISION

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The Blocknet Protocol

Blocknet is a 2nd layer blockchain interoperability protocol that enables communication, interaction & exchange between different blockchains.